UW Ep 044: Building A Business Using Content Marketing With Mike Matthews
About This Episode:
On today’s episode, I am joined by Mike Matthews the Founder of Legion Athletics. Mike shares how he went from writing one book to building a $20 Million a year supplement company. We talk about how to attract customers using content marketing and why you should focus on what you’re naturally good at. The dos and don’ts of creating content. And how breaking the rules of copywriting to highlight your personality makes your audience crave more.
Resources:
Website: Legion Athletics
Books: